Punita LalCorporate (Maharashtra, India) 2009

PUNITA LAL – Her leadership at PepsiCo-Tata Tea and her role as Executive Director – Marketing at PepsiCo India Holdings Private Limited has been nothing short of miraculous. An alumna of IIM Calcutta, she has steered Pepsi to new heights in its ongoing battle with Coca-Cola, leveraging innovative marketing strategies to capture the Indian market.

Facing the challenge of Coke’s first-mover advantage, she has demonstrated remarkable marketing acumen. She has successfully targeted the youth demographic in India and introduced a variety of drinks, from 7-Up to Mirinda, to cater to the diverse tastes of the Indian consumer.

Her unwavering focus on “Throat Control” reflects her determination to make Pepsi the preferred choice for consumers. Her leadership is a shining example of strategic vision and resilience in the competitive beverage industry.

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